As an SEO copywriter and marketing consultant, I look at a lot of Websites. When I'm asked to assess a company's site, the first question that often crosses my mind when I review it is, "Hmmm... what exactly do you do?"

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Dianna Huff is a B2B marketing communications consultant and copywriting expert. You can subscribe to her e-newsletter, The MarCom Writer, at the DH Communications website.